Brand Strategy Series
Monday, April 24, 4-7PM - Aligning your marketing efforts with your purpose - For arts organizations and artists
Tuesday, April 25, 4-7PM - Creating an authentic brand - For arts organizations and artists
Liz Zurek Beaudry, president of Envision, will help you build a brand that authentically represents you and engages with your ideal audience. Over the course of two workshops, you’ll learn how to identify what sets you and/or your arts organization apart and the seven key principles to building your unique brand.
- Review seven key principles of branding
- How to apply them to your personal brand and arts organization brand
- Review of the MDNA Gifts assessment
- How to use the MDNA results to build your brand
- Review of several successful artist and art organization brands
- And what they’re doing well in the online space
Prior to the first workshop all participants should take the free online MDNA Gifts assessment and bring their results to the workshop. The assessment can be taken at http://assessment.mdnai.org and your results will be automatically emailed to you. The assessment takes about 30-45 minutes to complete.
Both workshops are being offered free of charge, however preregistration is required. It is recommended that you attend both workshops, but this is not required. Space is limited. Preference will be given to artists and arts/culture groups in Region 9. A light dinner will be provided.
Registration deadline is April 17. Register for each workshop separately by following the links below or calling 507-387-1008.
April 24 Workshop - Aligning your marketing efforts with your purpose - For arts organizations and artists
April 25 Workshop - Creating an authentic brand - For arts organizations and artists
Liz Zurek Beaudry
Liz brings over 15 years of brand communications and marketing experience to her work. As president of Envision, she coordinates people, resources and ideas to create brand differentiation for clients that align with their mission and goals. She enjoys seeing the big picture and using design to solve problems. Liz also enjoys music, yoga, designing spaces and fashion. Her passion is to see all kids have a forever family and is actively involved in adoption and orphan care as a board member of the Adoption Medicine Clinic at the University of Minnesota.